The company started to expand in new frontiers of the plaything industry. In 1971 LEGO began to target ladies with the launch of furnishings and dollhouses; in 1974 that introduced it is first man figures, referred to as Minifigures; in addition to 1979 this expanded in to space with sets featuring astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements marketed to young girls. This period also observed the creation of a supervision structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of a system that allowed customers to select certain stones they wanted to purchase and build their own designs, rather than acquire pre-made guides; this is popular with adults, as well as children. In the same decade, Profano branched away into old territory when using the Castle theme, and in 80 the company added my website the first educate sets to its lineup.
In 1989 Lego launched the Pirate motif, and with it an array of pirate delivers, desert islands and treasure. The business also broadened its assortment of facial expression, adding beards, eye outages and lip stick in addition to the common two sight and smile. Some elderly Lego collectors resented these kinds of changes, finding the more straightforward faces of earlier units.
As Profano expanded in a huge international corporation, it had to find ways to meet up with the demands of the big name buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded larger selections and faster shipment times. Maintain with these demands, the company begun to reduce total production time for new products by causing more make use of computerized assembly systems.